I was promoting through email, but my business was not doing well. I then decided to bite the bullet and spend the money to do direct mail. What a difference it made. My business is now in complete affluence and I wouldn’t dream of sending out a mailing less than once a month. I get new clients that have been receiving that same piece of promo for over a year, call me up like they just got the promo for the first time. There’s a steady stream of new business and since they get a piece of promo every month, they know that I am an established and reliable company.
John Baker Business Owner
